Matthew Peneycad

Unlock the Ultimate Driver of Tech Value and ROI – Prioritize People
From Fiction to Function – Transforming Personas into Powerful Strategic Tools
Digital Banking in Canada – Customer Service Insights and Opportunities
Digital Banking in Canada – Customer Opinions on Gen AI
Super Bowl Ads – Postgame Search Growth and Consumer Interest
Mitigating Meeting Overload – How to Book Better Meetings
Digital Banking in Canada – Customer Insights and Opportunities from 10,000 Reviews
Quality and Consistency – Tools for Driving Superior CX Performance
OKR+ and What Next? – Tools for Designing Progressive Strategies and Accelerating Growth
Gen AI and Consumer Trust – A Case for Gen AI Disclosure and Transparency
Why Your Customer Journey Maps Aren’t Delivering – And How to Fix It